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Networks In Motion Integrates INRIX Total Fusion Traffic into Mobile Navigation Applications
INRIX traffic data will empower NIM users with the most accurate real-time travel information on the market
ALISO VIEJO, Calif., and KIRKLAND, Wash. – December 2, 2008
Networks In Motion (NIM), the award-winning wireless navigation, hyper-local search and location-based services (LBS) company with the largest mobile phone navigation subscriber base in North America, and INRIX®, the leading provider of traffic information, today announced a premium data partnership. NIM will use Total Fusion Traffic data from INRIX to enhance its AtlasBook Navigator™ application for mobile devices, empowering the AtlasBook user with the most accurate ETAs, optimal route recommendations and timely traffic alerts available on the market.
AtlasBook Navigator is a white-label navigation software platform available to wireless carriers for GPS-enabled mobile phones featuring local search and other LBS applications. With maps, local directories and turn-by-turn directions with voice guidance, AtlasBook Navigator transforms the mobile phone into a personalized travel guide.
“Traffic is one of the most requested features from our mobile navigation customers,” said Doug Antone, president and CEO of Networks In Motion. “We’re excited to now offer INRIX’s unique, routing-optimized traffic service to our carriers and partners, which will further improve the customer’s experience, enhancing AtlasBook with INRIX’s broad market coverage, high quality and collaborative approach.”
The combination of INRIX Total Fusion Traffic with AtlasBook’s turn-by-turn routing application provides speed information on 800,000 miles of roadways, including busy city streets and arterials, in addition to freeways and highways across the U.S. INRIX’s unique, routing-optimized traffic intelligently produces highly accurate traffic data by combining real-time information from the largest GPS probe network in the world – featuring nearly a million GPS-enabled taxis, service vehicles, airport shuttle services and other commercial vehicles as well as consumer cellular GPS-based devices – with traditional road sensor information.
NIM has the largest mobile phone navigation subscriber base in North America, surpassing three million paid users. Navigation applications powered by Networks In Motion are currently available through major wireless carriers in North America to customers who purchase a GPS-enabled mobile phone and subscribe to the navigation application, which is commonly branded by the carrier.
“Millions of consumers rely on the information provided by Networks In Motion before, during and after their commutes,” commented Bryan Mistele, president and CEO of INRIX. “We are proud to partner with NIM – a clear leader in the industry – to provide compelling solutions to help ease commutes all over the country.”
About Networks in Motion
Networks In Motion is an award-winning wireless navigation and local search company, with products on most major wireless carriers. Networks In Motion powers: AAA Mobile® on Verizon, AT&T, Sprint and Alltel Wireless; Verizon Wireless’ VZ Navigator; YellowPages.com Mobile, which is currently deployed on AT&T; Alltel’s Axcess Mobile Guide navigator; U.S. Cellular’s Your Navigator; TELUS Navigator and TELUS Kid Find, making NIM’s NAVBuilder platform the most widely used mobile phone navigation service in North America. Founded in 2000, the company is privately held and headquartered in Aliso Viejo, Calif., with international offices in Sweden and Spain. More information is available at http://www.networksinmotion.com.
About INRIX
INRIX® is the leading provider of accurate real-time, historical and predictive traffic information in North America and Europe, with over 65 customers and industry partners including TomTom, MapQuest, Microsoft, Clear Channel Radio’s Total Traffic Network, I-95 Corridor Coalition, Tele Atlas, deCarta, ITIS Holdings, Mio, Navigon, TCS, Telmap, ANWB, ARC Transistance, and TNO. INRIX delivers the highest quality data and broadest coverage available for personal navigation, mapping, telematics and other location-based service applications in the car, online and on mobile devices.
INRIX Traffic Services leverage sophisticated statistical analysis techniques, originally developed by Microsoft Research, to aggregate and enhance traffic-related information from hundreds of public and private sources, including traditional road sensors and the company’s unique network of nearly a million GPS-enabled vehicles and cellular probes. INRIX delivers traffic information today for over 120 markets in North America and via ARC Transistance for 16 European countries. To experience the traffic technology revolution behind the next generation of navigation and location-based service applications, visit www.INRIX.com.
Contact
Maples Communications, Inc. (for NIM)
Michael Bingham
949-855-3555
mbingham@maples.com